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Writing Wrongs Work Plan
Project
• We will draft and edit articles on issues where our fellowship
work intersects. For example, we will write articles about the international
law implications of Caterpillar’s sales to Israel in light of the
human rights violations occurring there.
Goals
• Take our issues and put them into the public eye
• Make Domestic-International Connections in our work
• Learn about the intersections among our issues
• Learn to Communicate more effectively through the media
• Build relationships with media organizations / wire services /
journalists
• Learn how to create effective communications plans
Objectives
• Identify our target audience and how to reach them
• Write three to four articles
• Hone Writing and Editing Skills
• Identify specific objectives for each article i.e. MINI COMMUNICATION
PLAN FOR EACH PIECE
• Strategically time our articles for maximum impact
Key Steps (will be outlined in more detail
in the work plans to be developed for each article)
• Writing:
o Research
o Collaborate / Conspire
o Write
o Edit
o Disseminate - Collaborate on Media Sources
o Follow Up
Outcomes
• Produce written pieces
• Get Published - Disseminate Appropriately
• Develop Relationships with Journalists
• Raise visibility for our organizations and causes
• Deepen our relationships among fellows
• Bolster New Voices Program funding through sharing Work Products
with Ford?
Evaluation Indicators
• Producing an article
• Getting Published
• Having lists of media for future use
• Quantify the number of readers who saw the article
• Quantify the number of placements of each article
• Feedback from the public – more calls – emails - letters
Resources Needed
• Access to Bacon’s Media (need subscription access)
• Money for affinity group retreat
• Money for direct mailings
Other Comments
• Communication Plans will be developed for the following Groups:
Julie - Loulena
Cecilie – Deanna
DSAHRC - Cecilie
Deanna – Julie
The Outline for the MINI COMMUNICATIONS
PLAN:
What is the GOAL?
Who is Audience?
What messages are most effective?
What channels (newsletter, paper, TV Show, Washington Post) make the
most sense?
What’s the evaluation mechanism? Response?
1st MINI COMMUNICATIONS PLAN
(as model)
Project: Caterpillar Article
– DSAHRC and Cecilie
• Analysis of how Caterpillar’s sales violate US and International
Law and demonstrate Liability and make Catapillar feel threatened that
this analysis is being done.
Goal
• Curtail Caterpillar’s behavior
• Complete an analysis of legal liability of the US government and
Caterpillar
Audience
• Caterpillar - shareholders
• Policy Makers
Messages
• How is trade tied to human rights issue?
• Violates US law and International Law and show Liability….
Channels
• Local Peoria Journal Star
• Direct emails to board of directors and dealerships
• Mainstream papers – Washington Post
• Some way to reach Shareholders
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